*Why does my business need a website in the first place?

The simple and most obvious answer to this question is that everyone is online -- including your customers! Having a professional website conveys to your customers that you are serious about what you do and it also provides extra exposure for your business. Think of a website as a brochure for your business; the great thing about this brochure though is that it is accessible 24/7 to all your potential customers.

Another major reason that your business needs a website is because people (including your customers) now use search engines, such as Google, more than ever-- to find everything. The use of the YellowPages is declining while the use of major search engines is on the rise, so a website is a great avenue for customers to find your business in the online world.

*What is keyword research?

Keyword research is the most important research and task you must do before you dive into any market on the Internet. It is also by far the most common mistake by all businesses whether they are local or global. So, proper preparation and implementation is key when researching your business search terms(keywords). This is also a skill that requires professional, exact analysis, which for the most part is complicated for the common Internet searcher/browser.

Proper education on this topic can take you years to master, stop worrying you don't have to spend all that time learning this tedius skill. At P.O.G. we got you covered, with trained professional researcher on hand. We take the keyword research aspect with extreme caution and accuracy. Give us a call at (662) 626-7483. One of our consultants will be glad to go over the philosophy of keyword research with you.

*Should I have a Press Release written about my Business?

Yes, this is very important. The more press information about your business the better. Lets say some one goes to Google and types in the name of your company. Results come back and all they see is one "about your business" search result quick as your home page website. But if you have a few PR's written about your business right there under your business website it would look like you (your business) is more important. The more content seen by your potential customer (a browser, surfing the web) the better chance they will do business with you or purchase your product.

Get at least one PR written about your business today! Then at least one more every quarter and if you make a big change in your business or if your business is recognized for a great award or accomplishment then you will need another PR written about that specific news. To learn more visit: Importance of a Press Release

*What is Local Submit?

On Google and other search engines you can submit your business to their search engine. When you local submit your business this is basically telling Google and other search engines you exist, that you are alive and you have a business. These major search engines do not go to all the cities and check for new businesses and manually insert your business information into their database. You have to do this in order to start seeing your business name show up when a potential customer types the name of your business into the search bar.

By submitting your business and address to Google you will start to see more phone calls, and more visitors to your website(if you have a website). Which will always result in more customers, more sales, and more profits for your business. Great recognition to get your business's name out for all the world to see. This is a new era of technology and this is just part of the new marketing that you have to implement these days.

If you are having trouble submitting your business locally then P.O.G. will be more than happy to help you with this need of assistance. Shoot us an Email or give us a ring and we can quickly get the Internet exposure to get you started.

*What are Meta Tags?

Sometimes just the word 'meta' looks confusing. Don't let it hold you back from learning about this key element to your website that needs to be attended to from the very being of assembling your new business website. Structure is extremely important in designing your website and the meta tags is at the front of the whole structure of your web page. The meta tags are essentially the Description, and Keywords of your website and each page within your business website.

Changing and structuring each web page with the correct meta tags can at some times be overwhelming, depending on how many pages you have and the limited access to your html code with each web page. If you know how to get access to your ftp server and the html code of your web pages then you can change/add your meta tags. Hear is the catcher, not just any format of tags is correct. If your meta tages are not granular with what your website is about and what kind of information is presented on each web page then this does you no good.

P.O.G. can help you with all your meta tags: title, description, and keywords. Extensive research and preparation is fullfilled with each web page within your business website. If any of this has you puzzled and confused then let our professional analysis team perform this task for you. Give us a call (662) 626-7483 and we can quickly get the Internet exposure you need to get you started.

*Do I need Email Marketing for my website?

This day and time, many businesses can benefit by incorporating email marketing into their current online marketing strategy. Email marketing is a great example of permission based marketing in that customers actually have asked (or given you permission) to receive promotional material from your business. The benefits of email marketing campaigns include: Increase customer retention, Informed customers (customers will know about sales, promotions,deals,etc.), Increased customer relations

All in all, email marketing is a great way to keep in touch with your customers and keep them coming back to your business.

*How to add a coupon to my Local Business?

Before I get into the steps to adding your coupon, you must understand the power of adding a coupon with the power of search and the Internet. You see people go to Google and other major search engines and they type in the name of your company. If you are not there then they can not find the information they need to contact you. That is where Local Submit comes into play. I went over this is another FAQ just refer back to it and you will find the information there about Local Submit.

Adding a coupon to your local business can get confusing if you have no experience with Google. Here's the link you can visit and just follow the steps it's pretty easy http://www.google.com/local/add.

Need more help? That's ok, P.O.G. can handle all your local listings and adding coupons for you. Give us a call (662) 626-7483 that's what we are here for, to get you those new customers and the Internet exposure you need for your business.

*What is Article Marketing and why is it important for my website?

Article marketing is the practice of creating and publishing off-site articles that are related to your business. The articles will be published in article directories and point back to your website with keyword-rich anchor text links. Effective article marketing creates a great linking structure that builds quality backlinks (or inbound links) to your website. Quality backlinks are a must in order to achieve decent search engine rankings. In that regard, article marketing should be a key piece of your search engine optimization strategy.

*What is Social Media? Isn't Facebook, Twitter and all those other social websites?

Yes, these social empires are currently on the move to take over the world. Well, not really but in a sense of traffic and marketing exposure they are. Interaction on the web is preferred over speaking on the phone. This is because you can now interact and communicate without ever speaking(on the phone) a single word to a business or potential client.  Mobile Internet relationships are being multipled by the thousands each minute of the day. Transforming the old way of communication to the new way which is utilizing the web and technology.

Facebook is the #2 most visiting website on the Internet as of right now. Meaning out of the billions and billions of websites they get second to most visits per month. Google gets the most at 142.3 million a month, and Facebook is right there with 110.3 million a month and these numbers are just U.S. visits. Not calculated is global. Just 30 months ago Facebook was receiving just over 10 millions visitors a month, WOW! The power of building relationships and communicating over the web instead of the old school phone line is becoming more and more visible to the human eye.

Other traffic numbers are: Youtube gets 85 million a month which puts them at # 4, Twitter gets 23.3 million a month which ranks them at #14 and Linkedin gets 15 million a month and that's still #42 on the charts of most visitors to their website out of the billions on the web. To top it off, each one's numbers keep increasing each month and every year! I don't see them going down anytime soon, maybe until something new or better hits the surface.  Then you might see the numbers decline a little.

*How can I get on top of Google Rankings?

This is a tough question because there are many factors involved with getting top website rankings in Google. For starters, having a fully optimized website complete with accurate Meta tags will help search engines know what your website is about. In addition, the correct use of Heading tags and Alt tags will also inform search engines about the content of your website. On-site factors such as these are extremely important from a search engine standpoint and will certainly help increase your rankings.
Off-page factors such as the number of quality backlinks (or inbound links), and keyword-rich anchor text also play a major role in your website's search engine ranking.

An experienced seo consultant will be able to determine the best strategy to increase your website's search engine rankings.

*Do I need to have a company blog associated with my website?

It really depends on the type of business that you run and the overall goals of your website. Blogs are great in that they are a wonderful way to communicate directly with your customers and others that share an interest in your company. Incorporating a continually updated blog to your website shows customers that you are dedicated and serious about what you do. Furthermore, a blog gives you the ability to show your expertise in your field. Additional benefits include: More search engine exposure, a social aspect to your website, and feedback from customer comments.