Looking For Affordable, Targeted Advertising?

In order to stay ahead of the competition, it is imperative to advertise effectively. The internet, particularly search engines, have revolutionized effective advertising via pay-per-click (PPC). Pay-per-click advertisements are text ads that are displayed on major search engines for keyword phrases that are relevant to your products or services. The beauty of pay-per-click ads is that they bring in highly targeted customers that are interested in YOU! Also, you do not pay for your ad until someone clicks it, allowing you to only pay for advertisements that are directed at someone that is interested in you. Talk about effective advertising!

Profit Optimization Group’s PPC management platform maximizes your advertising return on investment (ROI) by analyzing every source of traffic and conversion, allowing you to gain an advantage over the competition.

• Variations
• Brand/Product Terms
• Product SKUs
• Regional Keywords

• Abbreviations
• Related Keywords
• Misspellings
• Negative keywords

By utilizing different matching types and adding in location, abbreviation, and all related keywords, the campaign will target users who are specifically searching for the client’s unique product or service. Through creative management and landing page development, we can focus more on “capturing the lead/sale” by creating a better ad match and send customers to the appropriate landing page.

Custom Conversion

Profit Optimization Group tracks all aspects of the campaign’s effectiveness by analyzing every source of data. Wherever applicable, Profit Optimization Group will implement advanced ROI tracking software to trace all leads, sales, and downloads, as well as the ad creative and keyword that generated the conversion.

Ad Copy Analysis

We constantly monitor ad variations in order to make adjustments in ad copy. A minor adjustment in ad copy can create superior results. Through Profit Optimization Group’s timely ad copy research and A - B ad copy testing techniques, we will maximize ad click-thru rates, which allows for the lowest overall cost per conversion.

Campaign Assist.

Profit Optimization Group’s dedicated pay-per-click team will ensure that the campaign is as efficient as possible by continually evaluating the success of each individual keyword. Our team also monitors keyword bids, positions, clicks, and conversions around the clock to ensure that our client receives the most value from the set advertising budget.

 

HOW TO GET THE MOST OUT OF YOUR ADVERTISING?

What exactly is ‘pay per click’ marketing?

Simply put, it is a method of advertising to potential customers where you only have to pay the host each time a visitor clicks on your ad. You advertisement is displayed during seo searches with sponsored links. There are two main methods to secure PPC ad space. Companies can either bid on space or they can pay a flat, fixed rate.

In the bidding system, advertisers compete with each other by bidding on keywords and key phrases relevant to their target market. This system is gradually being overtaken by the fixed rate system. Pay per click is automated and managed by algorithms, so now the advertiser who is willing to pay the most isn’t necessarily awarded the ad space. In many instances, the decision relies on the quality of the page that the consumers are being directed to. This ties in the concepts of SEO marketing and proper web design with pay per click advertising.

BENEFITS OF PPC

PPC is a direct method of advertising that provides rapid results. It is very simple to track the effectiveness of your advertising and the numbers will be accurate, rather than relying on guesswork. You will know exactly how many people visit a certain advertisement and whether or not those visits generate sales. If you experiment with a few different ads, you will quickly determine which ones are successful and which ones simply don’t work.

The most important benefit to advertisers and marketers is the cost effectiveness.

You only pay when a visitor clicks on the site. A consumer will normally only click on a site if they are interested in that product or service. They are already intent on looking for something; your site will just give them that little extra push. Therefore, pay per click perfectly matches up wants and needs with services that are offered. This is a very direct method of marketing.