Cold calls are also a marketing technique of the past. Most people abhor picking up their phone and finding themselves engaged in a conversation with a salesman. Consumers detest being pressured to purchase goods or services; they want to make their own decisions, not have someone make it for them.

In an effort to inform clients about new products, specials, and updates, researchers had to come up with a more proficient and effective approach. This is where we introduce E-mail marketing.

WHAT ARE THE BENEFITS OF E-MAIL MARKETING

• Faster than ‘snail mail’ and there is less chance of the message getting lost
• The cost is considerably lower than regular mail or faxing.
• E-mails are effortless to track.
• This is an environmentally friendly system as it is electronic and paperless.
• Most people will throw away any flyers and mailings that they consider junk mail without even bothering to read them. However, e-mails are checked numerous times daily.
• E-mail can be sent to a large number of people at one time.
• Time management is improved as employees don’t have to waste the day printing, stuffing, and mailing hundreds of envelopes.
• Keeps customers up to date on advertisements and upcoming specials.
• Encourages customer loyalty and repeat business.

We create and send email campaigns
We will design, code, deliver, report and much more for your email marketing campaign. If you prefer, we can set you up for sending your own campaigns. Create your own template or have Profit Optimization Group create one for you.

 

Manage lists and subscribers
We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you’ve got a small list, a large list, or even need to get your hands dirty with segmenting and personalization, we’ve got you covered.

 

Reporting and analytics
Great looking reports that allow you to accurately measure the effectiveness of every campaign we send for you. Our analytics allow us to determine exactly who has opened and read your email as well as who has clicked any links within the email. We can also integrate your campain with Google Analytics.

Whether you have an online business or an offline business, email marketing will work for you. Contact us now to learn more!