Google has added a new addition to search over the past few years. This is called the Google Places. This is where you can submit your business to Google and after your submission, your business will now show up in the local search results. Here is an example screenshot of this location:
Even if you don't have a website for your business, then your business alone, with your address and phone number, can still show up if a search engine user were to still type in your local search term: example "restaurants oxford ms"
By submitting your business to the Google Places, this is letting Google know that your business exists. Google Places is equivalent to the yellow pages. As you can see in the screenshot above your business information will be along side six of your competitors. Same concept when you go to your local yellow pages and look under the Restaurants section. Guess what? This is FREE! Unlike the yellow pages, having to pay for ad space.
Utilize this one factor and I guarantee you will start receiving more calls. If you are like most people, when you come across seven different businesses related to restaurants in oxford ms and you don't really know any information about any of those seven, so you continue to scroll down the search page and look at the organic results (ex. this screenshot)
The #1 spot for all search queries on Google gets 60% of the traffic to their website out of all the searches for each particular keyword search term. In this industry (restaurants), get an average of 1600 searches a month for the keyword search phrase "restaurants oxford ms". You take 60% of that, and you get 960 google searches a month. That means according to research studies the #1 website for restaurants oxford ms is getting on average 960 visitors to their website just for that one keyword search phrase. Just think if you were ranked for 5 keyword search phrases that targets your business, these results will bring you new customers, and we all need new customers during this rough time of our economy. Below is a screenshot of just a few keywords related to "restaurants oxford ms"
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