What do you think? Would marketers be smarter to take the money they end up spending on Super Bowl commercials and use that on YouTube ads instead?
Well, here are a few stats to throw out at you... Last year, the Super Bowl cranked in $213 million in advertising revenue, according to Kantar Media, but recently they are known as TNS Media Intelligence.
For many marketers, that big money was well spent. According to Nielson Company, the 2009 Super Bowl was the most-watched Super Bowl ever. It raked in a staggering 98.7 million viewers who all watched the Pittsburgh Steelers beat the Arizona Cardinals.
But, here lately comScore Media Metrix released the numbers for YouTube.com in November 2009; 128.1 million viewers watched more than 12 billion videos on just YouTube alone. Translation, more Americans visit YouTube each month than watch the Super Bowl.
According to multiple sources, marketers are paying anywhere between $2.5 million to $2.8 million for one of those thirty second commercial spots.
Interested yet? Well the cost of a YouTube homepage masthead unit is not visible for the marketers to see. YouTube does not publish its rate card and homepage ads also come in a variety of formats. But, there are some leaks out there from a few sources that say it costs hundreds of thousands of dollars to take over the homepage of YouTube.com.
With that being said...
YouTube's daily viewers are nowhere near the 98.7 million the Super Bowl gets. So, you really can't compare its monthly audience with the Super Bowl's daily audience.
Oh but can you?
During last year’s "Vegas Bound" campaign for the Las Vegas Convention and Visitors Authority, four YouTube homepage mastheads delivered a massive 141 million impressions. There's a good comparison for you.
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